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A mouse is taking a stroll through the deep, dark wood when along comes a hungry fox, then an owl, and then a snake.
The mouse is good enough to eat but smart enough to know this, so he invents . . . the gruffalo!
As Mouse explains, the gruffalo is a creature with terrible claws, and terrible tusks in its terrible jaws, and knobbly knees and turned-out toes, and a poisonous wart at the end of its nose.
But Mouse has no worry to show. After all, there's no such thing as a gruffalo. . . .